Google Analytics Individual Qualification (IQ) v1.0

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Exam contains 70 questions
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What is required for User ID to track users across different devices?

  • A. A new Analytics account for reporting
  • B. Google Tag Manager
  • C. Sign-in that generates and sets unique IDs
  • D. All of the above


Answer : C

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

  • A. Source, Medium, Campaign, and Ad Content
  • B. Campaign and Medium
  • C. Campaign and Ad Content
  • D. Source and Medium


Answer : D

Which data table display compares report metrics to the website average?

  • A. Percentage
  • B. Performance
  • C. Comparison
  • D. Pivot


Answer : C

You can only apply a Custom Dimension to data that was collected after you created the dimension.

  • A. False
  • B. True


Answer : A

What is a "dimension" in Google Analytics?

  • A. The total amount of revenue a business has made in a given date range.
  • B. An attribute of a data set that can be organized for better analysis.
  • C. A report that offers information about your audience.
  • D. A comparison of data between two date ranges.


Answer : B

By default, which of these is NOT considered a "medium" in Google Analytics?

  • A. organic
  • B. cpc
  • C. referral
  • D. google


Answer : D

Which of these channels is NOT included in the default Channels report?

  • A. Organic Search
  • B. Display
  • C. Device
  • D. Direct


Answer : C

Which of these could NOT be tracked using Goals in Google Analytics?

  • A. Customer"™s lifetime value
  • B. Signing up for a newsletter
  • C. Making a purchase
  • D. Watching a video


Answer : A

Smart Goals are created automatically by Google"™s machine-learning algorithms.

  • A. True
  • B. False


Answer : A

Which of these represents the hierarchical structure of a Google Analytics account?

  • A. Account > View > Property
  • B. Account > Property > View
  • C. Property > Account > View
  • D. View > Account > Property


Answer : B

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

  • A. False
  • B. True


Answer : A

Metrics cannot be paired with dimensions of the same scope.

  • A. True
  • B. False


Answer : B

What will happen if you install the same default tracking code on pages with different domains?

  • A. Analytics will alert you about duplicate data collection
  • B. Analytics will associate these users and sessions with their respective domains
  • C. Analytics will associate these users and sessions with a single domain
  • D. Analytics will not associate these users and sessions with any domain


Answer : B

To recognize users across different devices, what feature must you enable?

  • A. Audience Definitions
  • B. Attribution Models
  • C. User ID
  • D. AdWords Linking


Answer : C

By default, when does an Analytics session expire?

  • A. When a user opens another browser window
  • B. When a user is inactive on your website for more than 30 minutes
  • C. At noon every day
  • D. After 30 minutes, regardless of user activity on your website


Answer : B

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Exam contains 70 questions
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